Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Do not contact your customers just for the sake of contact. Always have something important to say when you message them. A marketing campaign that starts sending out random or useless texts will not be a success. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
Have QR codes on your printed ads for the more tech-savvy consumers. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. Put these codes everywhere, including fliers, catalogs, and even your own business card. A QR code is an easy way for a consumer to find more information on your interesting products and services.
Create a mission statement to keep yourself on track and to let customers know what you intend to accomplish through mobile marketing. Having the mission statement around will help you stay ethical.
If you’re going to get involved in mobile marketing, make sure your sites and communications are optimized for a mobile screen. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.
Aim high in your advertisements and seek out that hook that will catch the “viral” wave. They may pass it along and increase the reach of your mobile marketing.
Almost everyone is familiar with the idea of offering free apps, but not everyone understands just how easy it can be to develop one that meets the needs of your business. You could create an app to help your customers select the product they need or learn more about a topic related to your industry. There are many exciting, engaging features available for your use.
The easier it is for your ads to be forwarded, the more likely it is that people will do so. Ease of forwarding as well as incentives for doing so are great ways to ensure that your ad is packing all of the punch that it is capable of.
Mobile marketing is an excellent method of gaining additional customers. However, you should ensure that the campaign you use for your mobile marketing attempts are able to work on various platforms. If your marketing efforts don’t work on all the popular devices, you could lose customers due to technical issues.
While there is vast potential in mobile marketing, it has the ability to become irritating and ineffective if used too liberally. Take a measured approach following some of the tips presented here. Learn all you can, especially if you are a novice. New customers and new business will be the likely result of your efforts.